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MARKETING EDGE ONTV to host ARCON DG this Wednesday

This Wednesday, discerning viewers across the Integrated Marketing Communications...

Non-alcoholic Guinness rises 35% in sales, set to take 12% production

By Ralph Tathagata ‎ ‎Recent data from Diageo Ireland show that consumers increased...

IMC


Features

Throwback Thursday: Cannes Lions themes over the years

By Abimbola Mohammed Established in 1954, Cannes Lions is a global campaign...

NIMN in the grip of Undertakers?

MARKETING EDGE EDITORIAL Some leaders of institutions or organizations are,...

Jists, Jests, and Jabs: Nigeria’s Humpty Dumpty as a marketing teacher?

By John Ajayi “Humpty Dumpty sat on a wall. Humpty Dumpty had a great...