Spotlight

LATEST NEWS

Coca-Cola HBC reaffirms pledge to transparent tax practices

Coca-Cola Hellenic Bottling Company (CCHBC) has released its fifth annual Tax Transparency...

Lost in translation: how ‘brand vocabulary’ is breaking measurement

Language is the foundation of marketing. It’s not just a tool for persuasion; it’s...

IMC

Features

Legacy brands revamp marketing strategies

By Felicia Nwosu In response to economic hardships and shifting consumer...

Stacey Mukasa: A passionate brand builder and mentor for multicultural future leaders

By Anietie Udoh At the recently concluded Cannes Lions Festival of Creativity...

Engaging media content grows audience, attracts advertisers – Hanlon & Redmond

In this interview with MARKETING EDGE, Andrew Hanlon and Ronan Redmond, former...