Spotlight

LATEST NEWS

ADVAN equips future-ready marketers with data-driven skills at 2025 Fundamentals of Marketing series

By Felicia Nwosu In a bold move to prepare Nigeria’s marketing professionals...

FirstBank, Eko Hotels collaborate to bring  broadway-style musical “The Jewel” to Life This Easter

By Felicia Nwosu In a celebration of love, art, culture, and theatrical brilliance,...

IMC

Features

How media buying and planning business is evolving

By Abimbola Mohammed The traditional approach of solely providing media buying...

Edelman’s revenue decline reflects shifting landscape in global PR

By Joseph Ekeng Edelman, the world’s largest public relations...

How Augmented Reality is changing advertising in 2024

By Oluwaseyi Lawal In the ever-evolving landscape of digital advertising,...