Spotlight

LATEST NEWS

TECNO continues its winning streak with two prestigious awards

Global innovative technology brand TECNO has once again affirmed its leadership and...

EDGE Awards 2025: what the winners tell us about marketing’s next chapter

The EDGE Awards 2025 did more than honour marketing leaders. Instead, it captured...

IMC


Features

How consumer online reviews are shaping Nigerian brands

By Seun Johnson As social media continues to establish itself as...

Brands embrace sustainability as catalyst for growth, consumer loyalty

By Felicia Nwosu In light of escalating consumer interest in eco-friendly...

Professionals lament over stifling of diverse perspectives in storytelling

By Abimbola Mohammed Over time, it has become common for journalists to follow...