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LATEST NEWS

MARKETING EDGE ONTV hosts Marvin Arimi this Wednesday

By Felicia Nwosu This Wednesday, April 23, 2025, MARKETING EDGE ONTV will host...

EXMAN calls for entries on trailblazing campaigns

By Felicia Nwosu In a spirited move to elevate creative benchmarks and spotlight...

IMC

Features

Behind the projected $1.631 Trillion Global ad spending boom in 2024

By Zion Rufus 2023 left much to be desired in the global marketing and advertising...

Hardest creative nut to crack? 20 pieces of advice for creatives

By Zion Rufus  Starting a journey in the creative world presents challenges...

In-house agencies experience 16% surge since 2020 – WFA study reveals

By Joseph Ekeng In a recent and comprehensive study conducted by...