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LATEST NEWS

Global brands boost investment in influencer marketing as budgets hit $39bn in 2025

Influencer marketing has firmly taken its place at the heart of global brand strategies,...

Anietie Udoh appointed judge for 2025 Digital Media Awards Africa

Renowned Nigerian marketing professional and Divisional Director of Marketing at...

IMC


Features

Management of the Nigerian economy: Staying the course but pausing to reflect

The Nigerian Government has taken several policy decisions in the last 18 months,...

Driving ROI in data-driven world 

By Felicia Nwosu In today's competitive and technology-driven marketplace,...

Is Customer Service Week mere symbolic gesture for Nigerian brands?

By Abimbola Mohammed The 2024 Customer Service Week has come and gone. Nigerian...