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Global creative giants battle for Jaguar Land Rover’s marketing account

A high-stakes showdown is unfolding in the global advertising world as four powerhouse...

Perplexity AI launches unsolicited $34.5 billion bid for google chrome amid antitrust scrutiny

Perplexity AI, an artificial intelligence search company, has made an unapproved...

IMC

Features

Time to rethink your ad agency model: 20 ways executives can create a more effective and inspiring creative agency

By Zion Rufus Today, we find ourselves at a crossroads where exceptional...

Lessons for brands: What political advertising can teach us about impactful marketing

By Dolapo Otegbayi #SaturdayCampaignChronicles As a self-proclaimed advertising...

Wole Olanipekun: The making of a legal brand icon

By John Ajayi Chief Wole Olanipekun, SAN, a former President of the Nigerian...