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LATEST NEWS

PepsiCo pulls the plug on 2025 favorites as new era for soft drinks begins

PepsiCo, has made a bold move that is sending ripples through the beverage industry...

Pernod Ricard unveils major overhaul amid global spirits slowdown

Pernod Ricard  has launched a sweeping transformation of its business structure...

IMC


Features

“Let’s go back to the drawing board,” Marcom executives call for a more nuanced marketing approach

By Zion Rufus  Entertainment and communication executives advocate for a...

Mike Adenuga: The Bull @ 71

For Otunba Mike Adenuga Jr., the debonair billionaire businessman and founder...

How Desperados is revolutionising Nigeria’s party experience

Desperados, the country's leading flavoured beer brand, is moving beyond simply...