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A roar returns to Lagos as Optimum Exposures prepares to unleash ‘The Lion’

Something monumental is stirring in the heart of Lagos. A familiar landmark, long...

Cannes Lions controversy sparks industry soul-searching on integrity, AI, creative truth

Cannes Lions controversy  over the transparent use of AI has sparked industry soul-searching...

IMC


Features

How agencies celebrated creativity at Pitcher Awards 2024

By Ralph Tathagata Advertising and marketing are dynamic industries. They...

Advertising, Public Relations, and related services market on track to hit a trillion-dollar valuation

By Zion Rufus The advertising, public relations, and related services market...

Need for Strengthening econommy for advancement

  Nigeria’s manufacturing sector, one of the cornerstones for economic...