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EDGE Awards 2025: BIC Nigeria wins Legacy Brand Award for its iconic ballpoint pen

Few brands can genuinely claim the title of “legacy.” At the 13th EDGE Awards,...

EDGE Awards 2025: Codix Pharma redefines indigenous pharmaceutical excellence

Codix Pharma Ltd earned the title of Outstanding Indigenous Pharmaceutical Company...

IMC


Features

Driving long-term performance with customer lifetime value

By Felicia Nwosu In an era of rapid technological disruption, brands have...

Nigeria’s Creative Agencies: Spending trends, performances and sustainability plans 

By Seun Johnson In a fiercely competitive market, creative agencies in Nigeria...

The power of colour blocking: How snack brands are standing out on crowded shelves

By Kehinde Fashua In the ever-evolving world of packaging design, colour blocking...