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Colgate-Palmolive lowers annual forecast as wary shoppers pull back amid economic jitters

By Felicia Nwosu Colgate-Palmolive has scaled down its full-year earnings expectations,...

PMG appoints Chad Stoller to spearhead global media efforts

PMG has named seasoned media strategist Chad Stoller as its first-ever Global Head...

IMC

Features

A deep dive into Hennessy’s ‘Made for More’ campaign

By Seun Johnson The recently launched campaign by Hennessy with the...

Turning Nigeria’s digital marketing skill-gap challenge into opportunity

By Joseph Ekeng In an era defined by digital connectivity, the...

April Fool’s Day 2024: Brands with hilarious pranks campaign

By Abimbola Mohammed In an effort to increase brand awareness, talkability...