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LATEST NEWS

EDGE Awards 2025: Akonte Ekine honoured as outstanding PR Personality of the decade

The 13th EDGE Awards 2025 recognised Akonte Ekine as the Outstanding PR Personality...

TVC’s Your View bags EDGE Award as Most Outstanding TV Breakfast Show of the Decade

When Television Continental launched "Your View" on May 29, 2013, the all-women morning...

IMC


Features

The power of fandom in driving brand loyalty, influence

By Felicia Nwosu In an era where consumer engagement is paramount, the rise...

Brands leverage supermarket DOOH to tap into shopper audiences, boost sales

By Felicia Nwosu Brands are increasingly turning to supermarket Digital Out-of-Home...

Black Friday surges past Christmas as the top time for home appliance searches

By Zion Rufus Over the years, Black Friday has evolved from a post-Thanksgiving...