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Marketers urged to speak CFO’s language to win bigger budgets, says WARC report

A new guide by WARC has highlighted a persistent gap between marketing departments...

Marketing in the age of less: why resourceful innovation is winning

The most successful brands today aren’t always the flashiest or most expensive...

IMC


Features

Paris Olympics: A golden opportunity for brand, marketing innovation

By Ralph Tathagata All eyes are on the forthcoming 2024 Paris Olympic and...

Battle for mindshare: Nigeria’s seasoning market heats up

By Ibidunni Banjoko In Nigeria's bustling and competitive seasoning market,...

Legacy brands revamp marketing strategies

By Felicia Nwosu In response to economic hardships and shifting consumer...