Spotlight

LATEST NEWS

MARKETING EDGE honours Victoria Abiola Ajayi with Leadership Award in Broadcasting as a shining emblem of excellence

In a hall filled with industry legends and giants, the moment Victoria Abiola Ajayi’s...

Waves of Innovation: How First Bank turned Lagos into Africa’s Electric Playground

The Lagos Lagoon glistened in shades of blue and gold as electric powerboats sliced...

IMC


Features

How Nestlé Nigeria is tackling climate change

By Abimbola Mohammed Climate change and environmental degradation have become...

Marketing industry shifts to dual approach as brand strategies flourish – report

By Felicia Nwosu The marketing industry is undergoing a significant transformation,...

Cultivating authentic connections in digital communication

By Seun Johnson In the age of digital advertising, with consumers placing...