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Culture, not boardrooms, will drive Nigeria’s business growth, says Ozekhome

Franklin Ozekhome, co-founder of brand innovation studio Maskvrade, has declared...

African creators take centre stage at Cannes Lions 2025 — A defining moment for  continent

This year at Cannes Lions 2025, history was made as African creators took centre...

IMC


Features

How agencies celebrated creativity at Pitcher Awards 2024

By Ralph Tathagata Advertising and marketing are dynamic industries. They...

Advertising, Public Relations, and related services market on track to hit a trillion-dollar valuation

By Zion Rufus The advertising, public relations, and related services market...

Need for Strengthening econommy for advancement

  Nigeria’s manufacturing sector, one of the cornerstones for economic...