Spotlight

LATEST NEWS

Playhouse will continue to stay on the forefront of digital marketing

In this interview with MARKETING EDGE, Tolu Onile-Ere, the Managing Director of Playhouse...

How hiring hesitation is costing brands the best marketers

The marketing employment market is in an odd position. On the one hand, brilliant...

IMC

Features

Driving brand campaign success with Nigerian celebrities

By Seun Johnson Leveraging their millions of followers across social media...

Instilling creative excellence: How brands can build a culture of effectiveness with WARC and ANA’s ABE Framework

By Oluwaseyi Lawal WARC, the global authority on marketing effectiveness,...

Nigerian fashion: A thriving industry poised for global dominance

By Seun Johnson From a localized cultural expression to a global phenomenon,...