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The Gen Z brief is broken

Marketers often fall into the trap of applying a "Gen Z vibe" to every campaign....

Meta’s PlayAI Pursuit: The Future of Voice in AI

Meta's consideration of acquiring PlayAI, a voice cloning startup, signals more than...

IMC


Features

7 Effective advertising strategies for promoting your small business

Small-scale businesses are privately held companies that usually start out with...

Top insights for Sports Marketers from the recent football season

By Seun Johnson Beyond the excitement on the pitch, the just concluded 2023/2024...

The market relevance of re-instated Nigeria’s National Anthem

By Seun Johnson Beyond the widespread criticism and incredulity that surround...