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Federal High Court gives ARCON regulatory power over digital and social media

The Federal High Court in Lagos has unequivocally affirmed that the Advertising Regulatory...

Heineken unveils global campaign urging consumers to get social offline

Heineken launched a global campaign promoting real-life socialization. This campaign...

IMC


Features

Coca-Cola celebrates 138 years of iconic brand status in the global soda market

By Ralph Tathagata One hundred and thirty eight years ago, when the world...

Cracking the code to brand success through performance marketing

Performance Marketing is a results-driven form of Digital Marketing with key...

“Let’s go back to the drawing board,” Marcom executives call for a more nuanced marketing approach

By Zion Rufus  Entertainment and communication executives advocate for a...