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‎Building credible brand image through EDGE AWARDS

‎The 2025 edition of the iconic EDGE AWARDS has once again beckoned integrated...

mediaReach OMD wins Outstanding Media Agency of the Decade at EDGE Awards 2025

mediaReach OMD won the coveted Outstanding Media Agency of the Decade award at the...

IMC


Features

Five Years to 2030: Are we on track with the Sustainable Development Goals?

The Sustainable Development Goals (SDGs) were envisioned in 2015 as a roadmap...

Everything a Christmas Ad should NOT be

By Zion Rufus The holiday season is a time when brands pull out all the stops,...

Experts take holistic views on influencer marketing’s role on strategy, credibility

By Felicia Nwosu Influencer marketing is rapidly evolving as a core strategy...