Spotlight

LATEST NEWS

Naira Stability: Implications for Nigerian brands and business owners

The recent stability of the Nigerian Naira at N1,602/$1 on the official market may...

Revenue up, profits down: Julius Berger’s Q1 2025; a tale of growth shadowed by costs

At first sight, Julius Berger’s earnings for the first quarter of 2025 appear to...

IMC


Features

Marketing budget shrinks to pre-pandemic levels, CMOs grapple with 15% fall

By Zion Rufus The world of marketing is facing a new challenge as budgets...

ARCON: Allowing the industry to breathe

The future of the marketing and advertising industry in Nigeria is bleak. The...

Using the biggest marketing blunders in history as examples of what not to do

By Zion Rufus Marketing blunders can be costly, not just financially but...