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SERGE NOUJAIM Chief Executive Officer – Cool FM, Wazobia FM, Nigeria Info FM

Serge Noujaim is a dynamic force at the helm of Nigeria’s most iconic broadcast...

How luxury brands sell silence as the ultimate status symbol

In the past, loudness defined wealth. It showed in luggage stamped with initials,...

IMC

Features

How innovation is transforming Nigeria’s OOH advertising market

By Felicia Nwosu Out-of-Home advertising in Nigeria, which started during...

Market pressures will always exist — 7 ways to align your marketing strategies with core brand values

By Zion Rufus With brands often getting caught in a balancing act they can...

Data-driven world: Balancing emerging technologies with human creativity

By Abimbola Mohammed The marketing landscape is undergoing a seismic shift,...