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Influencer Marketing faces growing scepticism than traditional advertising

A new report from the National Advertising Division of BBB National Programs, a non-profit...

Game changer: MTN, 9mobile confirm national roaming partnership

In a landmark move set to redefine Nigeria’s telecom landscape, MTN Nigeria Communications...

IMC


Features

Battle for global economic prosperity will largely be won or lost in middle-income countries

By Zion Rufus The battle for global economic prosperity is increasingly centered...

Time to rethink your ad agency model: 20 ways executives can create a more effective and inspiring creative agency

By Zion Rufus Today, we find ourselves at a crossroads where exceptional...

Lessons for brands: What political advertising can teach us about impactful marketing

By Dolapo Otegbayi #SaturdayCampaignChronicles As a self-proclaimed advertising...