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How marketers use Insight to drive personalised growth

As the marketing landscape continues to move in line with consumers change in behaviour,...

Mad stars 2025 announces a truly global executive jury

MAD STARS is proud to announce the four international industry leaders who will preside...

IMC

Features

Instilling creative excellence: How brands can build a culture of effectiveness with WARC and ANA’s ABE Framework

By Oluwaseyi Lawal WARC, the global authority on marketing effectiveness,...

Nigerian fashion: A thriving industry poised for global dominance

By Seun Johnson From a localized cultural expression to a global phenomenon,...

Price hikes or price gouging?

By Sola Salako-Ajulo Inflation is an economic reality that affects every...