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Experts at LaPRSC urge action-driven policies, clear communication, inclusive investments to transform education

Stakeholders at the 12th Lagos Public Relations Stakeholders’ Conference (LaPRSC),...

Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panellist – Dr. Bada

Dr. Bada Akintunde-Johnson, Country Manager for Paramount Africa, stands as one of...

IMC

Features

Driving long-term performance with customer lifetime value

By Felicia Nwosu In an era of rapid technological disruption, brands have...

Nigeria’s Creative Agencies: Spending trends, performances and sustainability plans 

By Seun Johnson In a fiercely competitive market, creative agencies in Nigeria...

The power of colour blocking: How snack brands are standing out on crowded shelves

By Kehinde Fashua In the ever-evolving world of packaging design, colour blocking...