Spotlight


Features

Aligning influencer partnerships with brand objectives

By Seun Johnson Influencer partnerships have become a cornerstone of brand...

Riding seasonal wave as strategy brands can leverage to boost sales

By Felicia Nwosu For businesses, understanding the ebb and flow of consumer...

The world is off-track to reduce poverty – World Bank in its review of 2024 key development challenges

By Amos Oladele The World Bank has disclosed that despite decades of progress,...