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LATEST NEWS

A participant Perspective on Wema Bank @ 80 Project By Mabel Adeteye

Strategic campaigns are not new to me. Over the years, I have had the privilege of...

The Naira’s tight grip: how price sensitivity is rewriting the rules of marketing and consumer choice in Nigeria

In Nigeria’s lively and busy economy, where every naira matters and value is continuously...

IMC


Features

Stacey Mukasa: A passionate brand builder and mentor for multicultural future leaders

By Anietie Udoh At the recently concluded Cannes Lions Festival of Creativity...

Engaging media content grows audience, attracts advertisers – Hanlon & Redmond

In this interview with MARKETING EDGE, Andrew Hanlon and Ronan Redmond, former...

7 Effective advertising strategies for promoting your small business

Small-scale businesses are privately held companies that usually start out with...