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How Industry drives marketing via town-gown bonds

In a powerful step toward fostering stronger collaboration between academia and the...

MARKETING EDGE sets to excite IMC Industry with the 2025 edition of EDGE Awards: Celebrating “Excellence Beyond Borders”

In an industry that never sleeps and a marketplace where only the bold thrive, one...

IMC

Features

Remembering trailblazers of Nigerian Advertising who shaped industry

By Felicia Nwosu In the annals of Nigerian advertising, certain pioneering...

Driving brand campaign success with Nigerian celebrities

By Seun Johnson Leveraging their millions of followers across social media...