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Adesina bows out as African Development Bank welcomes new president, Sidi Ould Tah

A defining era at the African Development Bank Group (AfDB) came to a close today...

Chain Reactions Africa Names Franklin Ozekhome as Executive Vice President, Strategy & Innovation, Launches Africa’s First Intelligent Robot to Service Clients

As part of its digital transformation programme, Chain Reactions Africa today announced...

IMC

Features

The power of fandom in driving brand loyalty, influence

By Felicia Nwosu In an era where consumer engagement is paramount, the rise...

Brands leverage supermarket DOOH to tap into shopper audiences, boost sales

By Felicia Nwosu Brands are increasingly turning to supermarket Digital Out-of-Home...

Black Friday surges past Christmas as the top time for home appliance searches

By Zion Rufus Over the years, Black Friday has evolved from a post-Thanksgiving...