Spotlight

LATEST NEWS

Ilabeshi Gabriel named outstanding marketing & communications professional of the Year at the 2025 Marketing Edge Awards

Ilabeshi Gabriel, Group Head of Marketing and Communications at CapitalSage Holdings,...

EDGE Awards 2025: BIC Nigeria wins Legacy Brand Award for its iconic ballpoint pen

Few brands can genuinely claim the title of “legacy.” At the 13th EDGE Awards,...

IMC

Features

Why Winning a Cannes Lions Grand Prix Shouldn’t Define PR Agency Success

By Anietie Udoh The 2024 Cannes Lions Festival of Creativity marked a historic...

Detty December: Harnessing PR to rebrand Nigeria’s global image

By Ayodeji Razaq For eleven months of the year, Nigeria’s global narrative...

Cannes Lions PR Jury President Tom Beckman Says AI Is Changing the PR, Advertising Industry

By Anietie Udoh As the Cannes Lions International Festival of Creativity...