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LATEST NEWS

Chain Reactions emerges Nigeria’s most awarded PR Firm at SABRE Awards

In a dazzling repeat performance on the continental stage, Chain Reactions Africa...

New York Festivals Advertising Awards (NYFA) announces 2025 award-winners

New York Festivals Advertising Awards (NYFA) has announced the 2025 award-winners. With...

IMC


Features

How Nestlé Nigeria is tackling climate change

By Abimbola Mohammed Climate change and environmental degradation have become...

Marketing industry shifts to dual approach as brand strategies flourish – report

By Felicia Nwosu The marketing industry is undergoing a significant transformation,...

Cultivating authentic connections in digital communication

By Seun Johnson In the age of digital advertising, with consumers placing...