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First-party data, paid search need strategic rethink, not just better tools, experts say

Every click, scroll, and search query reveals not only data but also a customer's...

‎Freixe fired over undisclosed romance with subordinate

‎Laurent Freixe, the former CEO of Nestlé, has been hurriedly dismissed by the...

IMC


Features

USAID Administrator, Samantha Power shares her Exit Memo

By Amos Oladele Samantha Power, Administrator of the United States Agency...

How packaging innovations reshape consumer engagement

By Felicia Nwosu As brands worldwide and in Nigeria look to differentiate...

How interactive campaigns are redefining marketing

By Seun Johnson Despite the daily deluge of advertisements, innovative brands...