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Global creative giants battle for Jaguar Land Rover’s marketing account

A high-stakes showdown is unfolding in the global advertising world as four powerhouse...

Perplexity AI launches unsolicited $34.5 billion bid for google chrome amid antitrust scrutiny

Perplexity AI, an artificial intelligence search company, has made an unapproved...

IMC


Features

2024’s most unforgettable campaigns: Storytelling that tugged at the heart

By Abimbola Mohammed The marketing landscape in Nigeria has undergone a significant...

Aligning influencer partnerships with brand objectives

By Seun Johnson Influencer partnerships have become a cornerstone of brand...

Riding seasonal wave as strategy brands can leverage to boost sales

By Felicia Nwosu For businesses, understanding the ebb and flow of consumer...