Spotlight

LATEST NEWS

Going viral with relatable content: what brands can learn from Cowrywise

In this day and age of short attention spans and constant scrolling, engaging consumer...

UBA: An African brand with significant global footprints

The hallmark of a strong financial institution is a combination of factors, including...

IMC


Features

Driving brand differentiation with data and creativity

By Seun Johnson As countless brands constantly strive for consumers' attention...

How prime time TV commercials fuel brand’s marketing strategy

By Seun Johnson While some believe television advertising is taking a back...

Nestlé champions nutrition for healthier world with “Good Food, Good Life”

By Felicia Nwosu Across the world, millions of children face the harsh realities...