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ADVAN aligns growth agenda with CMO Forum’s blueprint, reaffirms Academy, NMDT plans

The Advertisers Association of Nigeria (ADVAN) is reinforcing its commitment to advancing...

ARCON DG clarifies agency’s digital advertising mandate amid regulatory misconceptions

The Director General of the Advertising Regulatory Council of Nigeria (ARCON), Dr....

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Features

FirstBank’s FirstGem: Redefining Women’s empowerment in Nigeria

The story of women’s contribution to Nigeria’s economy is as old as the...

A reflection on marketing in a depressed economy with limited consumer spending

Ayodeji Rasaq Guest Columnist Marketing in a depressed economy with limited...

From logos to loyalty: How visual identity shapes brand perception

By Seun Johnson Considering the rate of saturation in the market, where consumers...