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Advertising industry charts fresh growth path as NAC 2025 focuses on new imperatives

In the face of the ongoing economic challenges, Nigeria's marketing communications...

How brands are reinventing strategies to drive growth and build lasting connections

Amid a slow economy and cautious consumer spending, many brands are struggling to...

IMC


Features

How Nigerian brands harness regional nuances to engage audiences

By Seun Johnson With over 250 ethnic groups who co-exist with different languages...

Winning strategies for C-Suite Executives in 2025 and beyond

By Godfrey Adejumoh The global economy is projected to remain resilient despite...

2024 Recap: Major stories that made headline on MARKETING EDGE

By Abimbola Mohammed As the curtains closed on 2024, MARKETING EDGE reflects...