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LATEST NEWS

Red Media Africa wins Outstanding PR Agency of the Year at the EDGE Awards 2025

At the 13th annual EDGE Awards, Red Media Africa was named the best public relations...

EDGE Awards 2025: Savvy Media Africa wins Outstanding Young Marketing Agency of the Year

 Savvy Media Africa was named Outstanding Young Marketing Agency of the Year...

IMC

Features

Beyond Profit: How brands are driving justice in a changing world

By Mofeoluwa Awe In today’s world, a brand is more than just a logo or...

New Cannes influencer categories are reshaping marketing and advertising

By Ralph Tathagata The global integrated marketing communication landscape...

Harnessing digital disruption in forging new advertising paradigm

By Felicia Nwosu Today, there is no doubt that the advertising landscape...