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‎Building credible brand image through EDGE AWARDS

‎The 2025 edition of the iconic EDGE AWARDS has once again beckoned integrated...

mediaReach OMD wins Outstanding Media Agency of the Decade at EDGE Awards 2025

mediaReach OMD won the coveted Outstanding Media Agency of the Decade award at the...

IMC


Features

The ‘dark side’ of social media influencers on marketing and advertising

By Ralph Tathagata Social media influencers (SMIs), who are Al's identified...

What traditional magazines teach us about digital marketing

In the age of instant content and digital marketing, where social media algorithms...

International Mother Language Day: How brands command loyalty via mother tongues

By Mofeoluwa Awe Language is more than just a means of communication, it...