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QVT Media mourns John Ajayi, extends condolences to MARKETING EDGE

QVT Media has expressed deep sympathy to MARKETING EDGE following the passing of...

Omnicom Media Group mourns John Ajayi, commiserates with MARKETING EDGE

Omnicom Media Group (OMG) has expressed deep condolences to MARKETING EDGE following...

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Features

Impulse buying is now a strategy: how the whim became a checklist

By Mofeoluwa Awe Once upon a checkout line, impulse buying was all about...

The new currency: how the attention economy is reshaping brand building

By Mofeoluwa Awe Somewhere between the first smartphone and the last viral...

Why brands deserve a place on the balance sheet

By Mofeoluwa Awe In today’s brand-driven economy, where perception often...