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Starcom Media Perspectives wins Award in Media Advertising at EDGE Awards 2025

At the 13th annual EDGE Awards, Starcom Media Perspectives received the Leadership...

Markova Creative Limited wins Outstanding Digital Agency of the Decade at EDGE Awards 2025

At the 13th annual EDGE Awards, Markova Creative Limited was honored with the esteemed...

IMC


Features

Leveraging sports marketing as goldmine for brands seeking fan allegiance

By Felicia Nwosu In Nigeria's dynamic market, sports have emerged as a powerful...

How brands are building tribes in pursuit of authentic connection

By Felicia Nwosu In the bustling, dynamic landscape of Nigeria, the concept...

Detty December drives new wave of festive experiences, tourism boom, creative industry potential

The Nigerian entertainment and media (E&M) sector is poised for significant...