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Firstbank: 131 years of creative excellence report out soon

In a landmark celebration of history, innovation, and consistency, MARKETING EDGE...

6500 people benefit as PepsiCo  DP World & Wateraid  expand  Nigeria Wash Programmes to Lagos

New water, sanitation and hygiene (WASH) programme delivers solar-powered systems...

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Features

A reflection on marketing in a depressed economy with limited consumer spending

Ayodeji Rasaq Guest Columnist Marketing in a depressed economy with limited...

From logos to loyalty: How visual identity shapes brand perception

By Seun Johnson Considering the rate of saturation in the market, where consumers...

How global ad spend surpassed projected revenue in 2024

By Abimbola Mohammed The World Advertising Research Center (WARC) released...