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Global brands redefine content production strategies amid rising complexity, demand – WFA

WFA, the World Federation of Advertisers, recently,  has revealed that global brands...

Don’t complex, bot simplex: navigating AI in marketing

AI arrived promising better planning, easier purchasing, and smooth reporting. Companies...

IMC


Features

How climate action got World Bank’s boost in 2024

By Amos Oladele The World Bank has highlighted 10 significant ways in which...

Major highlights that shaped 2024 in MARCOM industry

By Abimbola Mohammed As the curtain closes on 2024, Nigerian businesses are...

Has the metric of virality reduced creativity to a game of trends and timing?

By Zion Rufus “Can you make it go viral?” This is a question that...