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MARKETING EDGE ONTV to host Ayodeji Razaq this Wednesday

MARKETING EDGE ONTV to host Ayodeji Razaq, CEO of Red Media Africa. The programme...

You asked. Did they listen?

You don’t need a fresh campaign for certain businesses. It is imperative that they...

IMC


Features

Aligning influencer partnerships with brand objectives

By Seun Johnson Influencer partnerships have become a cornerstone of brand...

Riding seasonal wave as strategy brands can leverage to boost sales

By Felicia Nwosu For businesses, understanding the ebb and flow of consumer...

The world is off-track to reduce poverty – World Bank in its review of 2024 key development challenges

By Amos Oladele The World Bank has disclosed that despite decades of progress,...