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LATEST NEWS

Shake-up in the African soft drinks market as Coca-Cola HBC’s $3.4 bn takeover marks strategic pivot

In a decisive move that signals both consolidation and ambition in the African beverages...

When data meets emotion: A new way of telling brand stories

By Ayodeji Rasaq, COO, Duo Libra Marketing today is not what it used to be. It...

IMC


Features

Navigating brand boycotts in an age of hyper-sensitivity

By Felicia Nwosu Across the globe, a single misstep can plunge even the most...

How modern Nigerian TV ads are challenging traditional norms

By Seun Johnson For decades, Nigerian TV commercials followed a familiar...

From rivals to allies: Nigerian media, content creators are redefining storytelling

By Seun Johnson For years, Nigerian media and content creators have been...