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LATEST NEWS

The Business Verge Awards returns for its 2nd E-Edition — Celebrating Africa’s boldest innovators and business leaders

After a successful maiden edition earlier this year, The Business Verge Awards is...

Women in Advertising take a stand against Breast Cancer with groundbreaking Health Walk

As the saying goes, “A stitch in time saves nine,” a phrase that came alive when...

IMC


Features

The best mother’s day campaigns that captivated audiences

By Mofeoluwa Awe Mother’s Day is a prime opportunity for brands to connect...

Why emotional marketing drives mother’s day campaign success

By Mofeoluwa Awe Mother’s Day is one of the most emotionally charged holidays...

Why brands prioritize community and giving back during ramadan

By Mofeoluwa Awe Ramadan is more than just a religious observance; it is...