Spotlight

LATEST NEWS

Beyond price tag:  Why consumers choose with their hearts as much as wallets

On the crowded streets of Lagos, shoppers haggle daily over the cost of food, clothing,...

Tinubu To declare 2025 Editors Annual Conference open

The Nigerian Guild of Editors NGE, the elite professional body of Managing Directors,...

IMC


Features

Key factors brands consider when selecting influencers

By Seun Johnson While influencer advertising has become a powerful and dependable...

NYF Announces the Inaugural NYF Lady Liberty Leadership Program

New York, NY – February 11, 2025 – New York Festivals Advertising Awards, NYF...

“Me Too” Syndrome: The dark side of influencer marketing in Nigeria

Influencer marketing has become an indispensable tool in the marketing arsenal...