Spotlight

LATEST NEWS

Marketing Edge Summit: TVC CEO champions AI as the ‘Oriki’ of the future

The 2025 edition of the MARKETING EDGE National Marketing Stakeholders’ Summit...

ARCON DG commends MIPAN’s strategic role in industry development, pledges continued collaboration

Olalekan Fadolapo, Director General of the Advertising Regulatory Council of Nigeria...

IMC


Features

Leveraging USP as strategic tool to meet consumer needs amid economic challenges

By Felicia Nwosu In a challenging economic environment marked by shrinking...

Beyond creativity: the business of building brands that last

By Damilola Dania When people think of marketing success, they often picture...

Valentine’s Day: How brands turn romance into marketing gold

Love is a powerful emotion, and on Valentine’s Day, it becomes a currency...