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LATEST NEWS

Game changer: MTN, 9mobile confirm national roaming partnership

In a landmark move set to redefine Nigeria’s telecom landscape, MTN Nigeria Communications...

Leadership shift at IPG Mediabrands signals Strategic overhaul as Andrea Suarez steps away

Andrea Suarez has brought her sixteen-year journey with IPG Mediabrands to a close,...

IMC

Features

How interactive campaigns are redefining marketing

By Seun Johnson Despite the daily deluge of advertisements, innovative brands...

Crafting cohesive social media advertising campaigns in 2025

By Seun Johnson For any brand to assume that consumers remain loyal to a...

How Nigerian brands harness regional nuances to engage audiences

By Seun Johnson With over 250 ethnic groups who co-exist with different languages...