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When AI meets accountability: Why marketing is facing a reckoning

At a time when artificial intelligence (AI) is positioned as marketing’s great...

Gaskia media expresses sorrow over death of John Ajayi

Gaskia Media Limited has expressed deep sorrow over the death of Mr John Ajayi, describing...

IMC


Features

Naira Stability: Implications for Nigerian brands and business owners

The recent stability of the Nigerian Naira at N1,602/$1 on the official market...

Beyond the applause: how Nigerian brands redefine workers’ day

Every May 1st, the globe slows down just enough to honor those who keep it spinning....

Brand equity influences sales effectiveness

Brand equity influences sales effectiveness. In a bid to make sales, the way...