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From moonlight tales to TikTok: Sam Onyemelukwe offers guide for harnessing Africa’s Creative Power

At the Marketing Edge National Marketing Stakeholders’ Summit, Sam Onyemelukwe,...

Dare calls for cultural ownership, talent retention, tech-driven growth at MARKETING EDGE Summit

Dare Art Alade, popularly known as Darey, a celebrated cultural architect, award-winning...

IMC


Features

New Cannes influencer categories are reshaping marketing and advertising

By Ralph Tathagata The global integrated marketing communication landscape...

Harnessing digital disruption in forging new advertising paradigm

By Felicia Nwosu Today, there is no doubt that the advertising landscape...

How Nigerian creative agencies are pushing beyond modern frontiers

By Seun Johnson With the help of technologies, storytelling and cultural...