Spotlight

LATEST NEWS

MARKETING EDGE elevates Felicia Nwosu to Deputy Editor in recognition of excellence, industry impact

In a decisive move that reaffirms its commitment to rewarding dedication, innovation,...

ARCON inducts 45 fellows, tasks inductees to be gatekeepers of advertising industry

The Advertising Regulatory Council of Nigeria (ARCON) has inducted 45 Nigerians who...

IMC


Features

Healthy brands, healthy consumers: how companies are championing wellness on world health day.

By Mofeoluwa Awe As global conversations around wellness continue to grow,...

The global health message: how world health day campaigns transcend cultural boundaries.

By Mofeoluwa Awe World Health Day, observed every April 7th, is more than...

Understanding consumers’ end-to-end buyer journey in  challenged economy

By Felicia Nwosu In today’s tough economic climate, brands and marketers...