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Predictive analytics set to redefine business strategy as market quadruples by 2034

The era of guesswork in business decision-making is fading fast. Predictive analytics,...

Olufemi Sunday redefines marketing purpose at ADVAN CMO Forum

With sharp wit and strategic clarity, Sunday Olufemi, former Group Managing Director...

IMC


Features

NYF Announces the Inaugural NYF Lady Liberty Leadership Program

New York, NY – February 11, 2025 – New York Festivals Advertising Awards, NYF...

“Me Too” Syndrome: The dark side of influencer marketing in Nigeria

Influencer marketing has become an indispensable tool in the marketing arsenal...

3 Nigerian brands stepping into the Super Bowl Playbook 2025

By Seun Johnson Since January 15, 1967, when the first match was played in...