Spotlight

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Ekiti Governor positions state as Nigeria’s new investment hub, projects ₦893bn adspend by 2028

Governor Biodun Oyebanji used his keynote address at the Marketing Edge Awards to...

Edge Awards 2025: Marketing Edge applauds brands for sponsorship

The Edge Awards 2025 was celebrated as Nigeria’s most prestigious recognition of...

IMC


Features

Naira Stability: Implications for Nigerian brands and business owners

The recent stability of the Nigerian Naira at N1,602/$1 on the official market...

Beyond the applause: how Nigerian brands redefine workers’ day

Every May 1st, the globe slows down just enough to honor those who keep it spinning....

Brand equity influences sales effectiveness

Brand equity influences sales effectiveness. In a bid to make sales, the way...