Spotlight

LATEST NEWS

Kantar Media rebrands as Fifty5Blue

Kantar Media has rebranded as Fifty5Blue, marking a significant shift in identity...

MARKETING EDGE ONTV hosts EXMAN President today 

MARKETING EDGE ONTV, Nigeria’s leading brand centric advertising and marketing...

IMC

Ambode appoints Mobolaji Sanusi as new LASAA boss

Governor Akinwunmi Ambode has appointed Mobolaji Sanusi as the new Managing Director...

BBDO New York wins Priceline.com account

Priceline.com, after working with Butler, Shine, Stern & Partners for nearly...


Features

Don’t complex, bot simplex: navigating AI in marketing

AI arrived promising better planning, easier purchasing, and smooth reporting....

The Gen Z brief is broken

Marketers often fall into the trap of applying a "Gen Z vibe" to every campaign....

No longer just likes

In the past, brands used social media as a digital billboard, hoping for likes...