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LATEST NEWS

Who gets to teach the machines? Why the media industry is pushing back on generative AI

For decades, the media industry focused on distribution. Then monetisation took centre...

Executive transition signals a new phase at UBA

United Bank for Africa has unveiled a fresh round of executive appointments set to...

IMC


Features

The AI revolution: marketing’s practical ROI beyond the hype

 Artificial Intelligence (AI) now dominates marketing conversations. Initially,...

The Invisible Ingredient: How Brands Build Trust Through Uncompromising Food Safety

Today marks World Food Safety Day. This global event sheds light on a vital...

Leveraging data, authenticity as winning formula for retail’s resurgence

Retail across Africa is quietly but unmistakably transforming. From street stores...