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CWAY Drinking Water clinches double honours at the EDGE Awards

The 13th annual EDGE Awards gathered leading figures in business for an evening of...

Customer Week 2025: “Mission: Possible”,  turning service challenges into customer loyalty

This week marks Customer Service Week, a global celebration that highlights the vital...

IMC


Features

The Naira’s tight grip: how price sensitivity is rewriting the rules of marketing and consumer choice in Nigeria

In Nigeria’s lively and busy economy, where every naira matters and value...

The lemon-lime overtake: when Sprite’s spark challenged the cola-crown

For decades, the frothy battlefield of global drinks has been mirrored by the...

‎Meta’s $220M fine reinforces FCCPC’s importance in consumer protection

‎It's no longer news that Meta Platforms, the parent company of WhatsApp,...