Spotlight

LATEST NEWS

Shake-up in the African soft drinks market as Coca-Cola HBC’s $3.4 bn takeover marks strategic pivot

In a decisive move that signals both consolidation and ambition in the African beverages...

When data meets emotion: A new way of telling brand stories

By Ayodeji Rasaq, COO, Duo Libra Marketing today is not what it used to be. It...

IMC


Features

Beyond branding: New demands reshaping CMO role

The Chief Marketing Officer, CMOs  role is facing both evolution and decline...

Forging media empires in the age of disruption

In the rapidly changing landscape of 2025, where traditional media models are...

Building authentic connections to win across generations

Globally today, there is an overwhelming fear as consumer behavior shifts rapidly...