Over 80 speakers set for Festival of Marketing virtual event ‘The Year Ahead’
By Abimbola Mohammed
The Festival of Marketing/MarketingWeek returns in October with a new digital event that offers hyper relevant content and experiences to help marketers feel more confident, capable and inspired. The new event themed “The Year Ahead” is set to provide a toolkit for success in 2022.
The 4-day festival is slated for 18th-21 October 2021virtually and will celebrate success, share best practice and deliver actionable insight and inspiration to help tackle most immediate marketing challenges.
According to mail sent by the Festival of Marketing/Marketingweek team, it is said that over 80 expert speakers are set to join “The Year Ahead” in October.
The organizer stated the topics and sessions already lined up for each day of the event as: “Day 1, Powering Growth, Strategic fundamentals: Realising growth opportunities, what good looks like and how marketers can learn from it.
Day 2, Trends: Delivering fresh perspectives, Identifying and satisfying customers’ needs, Planning for the year ahead and Economic, customer and technological trends.
Day 3, Customer Delivery: Delivering better products, service and experience for customers, the challenge of personalization, the quest for more meaningful data and Aligning company and customer metrics.
Day 4, Creativity effectiveness and collaboration: Employing creative solutions, boosting effectiveness within creativity, developing productive relationships with partners and what can marketers do to encourage, foster and exploit creativity.”
The mail continued: “A seriously impressive speaker line-up, inspiration and insights from expert marketers. Our unrivalled speakers are the brightest and most innovative minds in marketing and beyond. They will share how to tackle the most immediate challenges in the industry and your career.”
The speakers are: Andrew Geoghegan, Chief Marketing Officer, PZ Cussons, Philip Graves, Consumer Behaviourist, Stephen Hancock, Executive creative director, TBWA Media Arts Lab, Cigen Kurtulus, Chief Marketing Officer, Reckitt UKI-Hygiene, Roberta Lucca, Co-Founder, Bossa Studios, Polly Mackenzie, Chief Executive, Demos, Pete Markey, Chief Marketing Officer, Boots UK and ROI, Martina Poulopati, Global Marketing Director, Essity, Mark Ritson, Founder Marketing Week Mini MBA, Richard Shotton, Author, the choice factory founder Astroten, Micheal Snape, Chief Financial Officer, Boots UK and ROI, Colin Strong, Global Head of Behavioural Science Ipsos, Kathryn Swiston, Associate strategy director critical MASS, Ross Farquhar, Marketing director, little moons, Alessandra Bellini, Chief Customer officer, TESCO, Helen Edwards, Director, Passion brand, Phea Fox, Head of Marketing Aviva, Linn Frost, Marketing Director/Head of Brands & Acquisition, Virgin Red and others.
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