Omnicom acquires two agencies, Outpromo and Global Shopper
By Abimbola Mohammed
Omnicom Group has announced that its media service division, Omnicom Media, acquired Brazil’s commerce and retail media agencies Outpromo and Global Shopper.
According to PR Newswire, the acquisitions will create the foundation for a dedicated, end-to-end e-commerce and retail media performance agency in the Brazilian market for Omnicom Media Group.
Outpromo was founded in Sao Paulo in 1999 as a shopper marketing agency. Now with 250 employees it has expanded its offering to include retail e-marketing, e-commerce, social commerce and retail media. Its clients are spread across the food and beverage, household products and skincare categories, among others.
Outpromo has worked with Omnicom agencies in Brazil since 2014 and shares clients like Adidas, Heineken, and P&G, among others.
Global Shopper’s offer to brands includes commerce, innovation and digital transformation. From its Sao Paulo headquarters, Global Shopper’s 50+ staff delivers “always on” experiences between brands and consumers. Clients span the food and beverage, health and beauty, footwear, and electronics categories.
Ricardo Franken, CEO of Outpromo, and Mauricio Gallian, CEO of Global Shopper, will retain a minority stake in the companies and will continue to serve in their current roles.
Omnicom Media Group CEO Florian Adamski stated, “With Global Shopper and Outpromo now part of our group, OMG is gaining deep commerce and retail media expertise in Latin America’s largest market. Connecting this expertise with Omni Commerce will create end-to-end solutions that enable always-on insights, activation, optimization and attribution across the entire commerce landscape.”
The acquisition is expected to close in the third quarter and is subject to customary closing conditions, including regulatory approval.
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