Ogilvy names Jo Arden as Chief Strategy Officer

Marketing and public relations agency, Ogilvy has announced Jo Arden as its Chief Strategy Officer at Publicis.Poke across the enterprise.

Arden will be tasked with leading a 97-strong strategic division working throughout Ogilvy’s 5 enterprise areas which includes promoting, content material, model, expertise and PR.

With effect from April, Arden will report back to Fiona Gordon, chief executive of Ogilvy UK, and work alongside her and the company’s group inventive leaders, Andre Laurentino, chief inventive officer, and Jules Chalkley, government inventive director.

Commenting on her appointment, Arden said: “My ambition for Ogilvy is easy. Assist individuals do nice considering that drives nice work and that helps shoppers fulfil their ambitions. I consider our craft has the potential to really change an individual’s behaviour, and nowhere is that so true as at Ogilvy. I am so excited to construct on the unbelievable heritage of the enterprise and assist in creating actually fashionable, related and efficient communications for such terrific shoppers.”

Arden has a wealth of expertise in main technique throughout disciplines and enterprise segments: when she started her current role in June 2020 she was the first CSO across the newly merged ad shop Publicis London and formerly independent digital agency Poke. At the Publicis Groupe-owned store, she has worked on manufacturers together with Morrisons.

Prior to becoming a member of Publicis.Poke, Arden was the chief strategy officer at MullenLowe Group UK, which incorporates the advert company and different disciplines, between 2017 and 2020. She beforehand labored at behavioural specialist 23red from 2011 as the pinnacle of technique.