Ogilvy Consulting’s global CEO, Hendra announces retirement after 28 Years
By Ibidunni Banjoko
Carla Hendra, the esteemed Global CEO of Ogilvy Consulting, is set to retire from the firm in January 2024 after a remarkable 28-years journey.
In a heartfelt LinkedIn post, Hendra reflected on her tenure at Ogilvy, expressing gratitude for the enriching experiences she encountered while collaborating with iconic brands, exceptional clients, and an incredibly talented and innovative team. She fondly reminisced about her global ventures and the joyous moments shared throughout her career.
Throughout her tenure, Hendra held diverse leadership roles within Ogilvy. For the past 13 years, she steered Ogilvy Consulting, the agency’s global growth and innovation consulting wing.
Prior to this, she served as a Member of the Board of Directors at Unica from January 2007 to December 2010, until the company’s acquisition by IBM Corp. Hendra also has experience as the Senior Vice President of Management Representative at Grey from November 1992 to April 1996, where she led the Chase Bankcards account and founded GREY INK, a production unit for large volume print production. From 1998 to 2010, Hendra served as the President of OgilvyOne N.A., during which she was also the Co-CEO of Ogilvy North America from January 2005 to December 2010. In this role, she was responsible for leading the largest region of Ogilvy & Mather, which included all marketing specialty and services units.
Hendra played an instrumental role in launching several ground breaking initiatives at Ogilvy, including Ogilvy Entertainment, the agency’s pioneering step into branded content, and the evolution of the media practice that transformed into Neo, now integrated into GroupM.
Ogilvy’s Global CEO, Devika Bulchandani, paid tribute to Hendra’s outstanding contributions, acknowledging her as an icon within the industry. Bulchandani highlighted Hendra’s multifaceted expertise, innovative spirit, and profound impact on Ogilvy’s evolution, underscoring her role in continuously propelling the agency towards the forefront of the industry.
“While she embarks on a new chapter, Carla Hendra will forever remain an integral part of our Ogilvy family,” said Bulchandani, recognizing the unique and enduring legacy Hendra leaves behind as she steps into a new phase of her journey.”
Commenting Shelly Lazarus, chairman emeritus at Ogilvy, who has known Hendra throughout her Ogilvy tenure, added in a tribute to her friend, “Before it was obvious, Carla anticipated a world where digital technologies are mainstream and digital marketing would no longer be ‘new media,’ but central to people’s lives and businesses everywhere. She was also a master of building teams that work across divisions, disciplines, and geographies (what is now encapsulated in what we call Borderless Creativity). This required focus, diligence, and a certain level of humour. And she did all of this while raising three amazing children. She was a role model for women in the agency and in the industry, especially in the data and tech spheres where women in leadership positions were far and few between. Carla Hendra made all the difference to Ogilvy. We are forever in her debt.”
About Ogilvy
Ogilvy has been growing brands and businesses with a rich legacy through Borderless Creativity—operating, innovating, and creating at the intersection of talent and capabilities. Their experts in Public Relations, Consulting, Advertising, Health, and Experience work fluidly across 131 offices in 93 countries.
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