OAAN announces 2022 awards, promises enabling environment for new members
By Felicia Nwosu
In furtherance of its vision to create an enabling business environment for its members, the Out-of-Home Advertising Association of Nigeria (OAAN) has announced that preparations are underway to hold its 2022 edition of Annual Conference and Awards, while advocating an enabling environment for its members.
The event, scheduled to be held on 23 November, 2022 at Marriott Hotels, GRA Ikeja, Lagos, was disclosed by George Onwujiariri, Managing Director/ CEO of Mario Sanctus Ltd and Vice chairman of the Planning Committee in an exclusive interview with MARKETING EDGE. He said the one-day event themed, “OOH at the Edge”, also has a sub-theme: “OOH Media Amidst Security, Political and Economic Uncertainties”.
The agency boss added that the day will feature engaging and interactive activities such as exhibition and book launch, and will also be held in two sessions. The conference proper is to take off in the morning session at 9.00 am, followed by the exhibition.
According to him, veteran broadcaster and media icon, Soni Irabor, will be taking the lead and centre stage as keynote speaker. This, he noted, will be followed by a panel of discussants made up of industry experts and sectoral heads who will be offering professional perspectives on the sub-theme.
These include: Abiodun Alabi (The Hon. Commissioner of Police, Lagos State); Muda Yusuf (Centre for The Promotion of Private Enterprise (CPPE); Akinyemi Orebiyi (Former Resident Electoral Commission (INEC) and Osamede Uwunbanmwen (ADVAN President).
Highlighting the theme, Onwujiariri said it was inspired by the incessant environmental hostility experienced by the members of OAAN while discharging their duties, heightened by several other economic factors whose adverse effect is negatively impacting on the practitioners. He described the conference as a platform and an opportunity for various stakeholders to meet minds in order to chart the right path for the out-of-home sub-sector.
“It was inspired by the fact that there are a lot of uncertainties such as political and financial challenges, insecurity, multiple taxation, and disruptions by non-players in the industry, among others. All these are pushing OOH to the edge as well. Our investments are in the open, these investments are not fully protected, that is why the Commissioner of Police is going to be part of the conversation because police are supposed to provide security.
“OOH has huge assets to make a whole lot of investments outdoors, but those investments cannot stand as collateral to loans. These are things we want to look at and discuss; despite the huge investment made by the association, such investment cannot stand as collateral,” he said.
The Committee Vice- Chairman who also doubles as an Ex-Officio of OAAN stated that the evening session will kick off from 4.00pm and will feature both the Awards Night/ launch of the maiden edition of OAAN Book titled: “Out-of-Home Advertising Practice in Nigeria.
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