Most Awarded brands in 2017
There is no gain saying the fact that 2017 was a tough year for every single brand in Nigeria. It was a year that the economic recession which started in 2016, hit hardest. The inflation rate peaked at 18.72 and this obviously had an adverse effect on purchasing power of consumers.
And couple with the volatility of the forex market and instability in the general economy, most businesses had to cut down on production in order to survive the stress. It was a period where a lot of brands where content with merely breaking even, because growth was hard to come by. Those whose did manage to record growth had to work extraordinarily hard and smart to achieve that.
The effort earned them several recognitions and awards during the year. Below are some of the brands in no particular order:
Airtel
The telecom brand had a good year; it won the Outstanding Customer-Centric Telecoms Brand of the Year at the MARKETING EDGE Awards. It was also adjudged best company in stakeholder engagement at Sustainability, Enterprise and Responsibility Awards (SERAS).
More so, the campaign, ‘Smart Speedo’ earned Airtel the second position at Advertisers Association of Nigeria (ADVAN) Awards for Marketing Excellence (West Africa) under the ‘Campaign of the Year’ category.
The brand also emerged the best in customer service and experience for Telecom at the Nigeria Customer Service Awards (NCSA) and made the number 10 spot on Top 50 Brands Nigeria 2017ranking.
Meanwhile, its advertising agency, Noah’s Ark won Epica Awards, Lagos Advertising & Ideas Festival (LAIF) organised by the Association of Advertising Agencies of Nigeria (AAAN) and other awards for its Airtel campaigns in the outgoing year.
Heineken
Heineken, a global brand from the stable of Nigerian Breweries Plc, won the most coveted ‘Brand of the year’ award at the ADVAN Awards. It also won ‘Campaign of the Year’ at the same award while its Brand Manager, Obabiyi Fagade emerged the ‘Brand Manager of the year’.
Recall that earlier in the year, an annual global media report by The Gunn, placed Heineken as the Most Awarded Advertiser in Media in the World for 2016.
MTN
Telecommunication provider, MTN, is ranked number one on the Top 50 Brands Nigeria 2017 ranking for its innovation, Corporate Social Responsibility (CSR), online engagement, national spread, and brand popularity.
Same year, the brand won the Telecoms Brand Leadership Award at the MARKETING EDGE Awards, while for its MTN Lumus Mobile Electric, it clinched the first position in the ‘innovation category’ at ADVAN Awards.
Similarly, MTN Foundation clinched the ‘Corporate Social Responsibility (CSR)’ award at ADVAN Awards.
Indomie
Dufil’s Indomie emerged the Outstanding Noodles Brand of the Decade at MARKETING EDGE Awards; it also won ‘Corporate Social Responsibility (CSR)’ award at ADVAN Awards.
The brand was also conferred with the ‘Brand of the Year’ Award at the 2017 edition of Lagos Chamber of Commerce and Industry (LCCI) Industry Awards.
Recall that in 2016 it won the Brand of the year at ADVAN Awards. In the ranking of Top 50 Brands Nigeria 2017; it is on the number 8 spot.
9mobile
Brand management landscape in Nigeria witnessed a major rebranding initiative with the transformation of then brand Etisalat to 9Mobile in a prompt and creative savvy positioning drive.
Despite the rebranding, the telecommunications brand earned more recognitions during the year. It emerged the Most Outstanding Company in Corporate Social Responsibility (CSR), Online Category at the SERAs.
It also won the innovative telecom brand of the year at the MARKETING EDGE Awards for its giant strides in innovative product and service offering. It is ranked on number 34 of Top 50 Brands Nigeria 2017.
Coca-Cola
Coca-Cola won the Outstanding Cola Brand of the Decade at the MARKETING EDGE Awards and was ranked on number 3 in the Top 50 Brands Nigeria ranking.
The brand took the second position for ‘Experiential Marketing category’ at ADVAN Awards.
Also, in the just concluded LAIF Awards, the company was awarded Gold in the Film Category for Non-Alcoholic drinks for the surprise entry by Nigeria’s Football Legend, Austin ‘Jay-Jay’ Okocha, during the National Final Match for COPA Coca-Cola’s U-15 Soccer Tournament.
Peak Milk
Peak Milk, the 60+ year old brand from the stable of FrieslandCampina WAMCO won the Outstanding Dairy Brand of the Year at the MARKETING EDGE Awards.
The brand won gold in the innovative campaign category at Nigeria Brand Awards for its ‘Pecadomo’ campaign, while Friesland Campina WAMCO is on number 26 spot in the Top 50 Brands Nigeria 2017 ranking.
Zenith bank
In recognition of its customer centric offerings, Zenith Bank took home the award for best in customer service and experience for banking at 2017 Nigeria Customer Service awards.
It also emerged the Brand of the year at 2017-2018 World Branding Award. The award was held in Kensington Palace, London and over 3,000 brands from 35 countries were nominated for the 2017-2018 Awards in multiple categories, and more than 135,000 consumers from around the world participated during the voting period at the end of which 245 Brands from 32 countries were awarded.
On the Top 50 Brand Nigeria 2017 list, the bank is ranked number 6.
Oando
One of Africa’s largest integrated energy solutions providers, Oando, made the shortlist of ‘Brand of the Year’ at World Branding Award where only four Nigerian brands made the list out of 245 brands.
Also, the brand made the number 42 spot of Top 50 Brand Nigeria 2017.
GTBank
Guaranty Trust Bank Plc is one of the respected financial institutions in the country. In 2017, it won ‘Bank of the Year Nigeria’ at The Banker Awards which was held in London, United Kingdom.
It also emerged Nigeria’s Best Bank & Africa’s Best Bank for CSR at EMEA Finance Awards. In addition, it won ‘Nigeria’s Best Bank & Africa’s Best Bank for SMEs’ at the 2017 Euromoney Awards held in London.
GTBank is ranked number 4 on the Top 50 Brand Nigeria 2017.
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