Mobofree CEO Advises Brands to go E-Commerce
The Chief Executive Officer of Mobofree, Mr Cristobal Alonso has advised brand owners in Nigeria to move their craft of brand growth to electronic commerce, as they transit from pen and paper.
In an exclusive interview with Marketing Edge team yesterday, Alonso said that brands should be willing to experiment and try different formats and different ways of making their brands accessible through mobile as this would enhance their market value and give them an edge in the competitive market.
The highly experienced entrepreneur says “what really matters is going forward. So loose the fear, experiment, go mobile, work together with your partners and learn the effective way of going forward as you spend more money on mobile.”
Speaking on Mobofree, which is a new entrant into the Nigerian social media space, he said that unlike other social media platform where people buy and sell products, Mobofree is all about the people building trust in each other before starting up to buy, sell or swap goods. It’s a place where people that you trust buys, sells or swap products. And according to him, the Mobofree brand in Nigeria today is already having more than four-hundred thousand live products that people are selling, and has 2.7 million active users in the last 30 days.
“Our focus is on everybody from day one, so we are not a luxury access on the smartphones, we can be accessed pretty well on any phone so every Nigerian can have the chance to access Mobofree” he said.
On why Mobofree is making Nigeria market its target, the CEO said that the company believe more in Nigeria because it is a growing economy, which also have a whole lot of potentials for a growing business like theirs, hence the need to partner with Nigeria. “This is basically the largest Africa country and in our opinion, it’s going to be the top ten countries in the world in the next ten years. So if you want to be a growing company, you need to be in a growing market and we also want to be one of the biggest social market for Africa and for that you need to believe in Nigeria, that’s why we are here.”
As an expatriate who has been in Nigeria for quite a while, Cristobal Alonso bare his mind about the country and its people. According to him, Nigeria is a peaceful and warm country, contrary to what is being peddled outside the country. He said “Nigerians are ready to get things done and are straight to business. But in some other places and other areas of the world, people are more relaxed. It takes a long time to do business with them because nobody makes decisions. What I like about Nigerians is that they are good in making decisions and making things happen.”
Launched in 2011, Mobofree has become one of the largest mobile social and trusted classified platforms in West Africa where to buy, sell or swap products from trusted people. It is also a platform for free marketing based on collaborative consumption and it helps to get necessary things even without money. It also features an extensive community module which helps to eliminate “blind” meeting with the people you do not know at all. It is extremely easy to check photos and reviews of sellers and buyers, their history on social network and even find common friends.
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