Algorhythm academy targets marketing/agency executives for digital training
Lagos based training outfit, Algorhythm academy is set to equip marketers in the Integrated Marketing Communications (IMC) industry with up-to-date coding skills in order to bring them up to speed with global marketing trends and innovation.
The training which is targeted at top executives across the marketing, sales and human relations value chain commences on Saturday, June 16, at 14 Adeola Raji Avenue, Atunrase Estate, Gbagada Lagos.
According to Kamba Daniels, convener of the academy, the training runs for 13 weeks with programmes in Content Marketing and Design. He added that it will help marketers and professionals in Nigeria to be abreast with the real-time, all-the-time conversations that brands have with their customers via websites, mobile apps and other devices.
In a statement made available to MARKETING EDGE, Mr Daniels explains that participants expected to attend the training include; Marketing Professionals, Sales Professionals , Business Owners, Entrepreneurs, Digital Marketing Professionals, Students Graduates and Undergraduates), Creative Directors, Content Creators, Art directors and Graphic Artists, Other Professionals (IT, HR, Finance etc).
He said: “The program will improve your employment prospects. Gain certificate credibility-proof of your competence and skills. Learn new skills and techniques-become better at your job. Exclusive access to experts. Exclusive materials, guides, online resources, digital version of the reading list books and direct contact with your course tutor through the learning community, email and phone. Everybody learns coding (Front-end & Server-side Languages)”
Speaking further on the rationale behind the programme, Daniels said that “the 21st century marketing department must combine the creative side of the discipline – using powerful narratives to tap into people’s desires and aspirations – with a healthy knowledge of the technical side of data, digital engineering and analytics.
“The Marketing practice in Nigeria, must keep pace with the evolution of technology which is happening with bewildering rapidity. Technologies like Artificial Intelligence (AI), Big Data (especially for personalization), Augmented Reality (AR), Virtual Reality (VR) or Mixed Reality, Bots, Chatbots & Messaging, Mobile, Voice-first computing etc.”
“We offer up-to-the-minute training for Marketers and enthusiasts with the add-on benefit of learning basic coding. Our Training Programmes are designed for firms and individuals to take away and apply immediately.”
Some of the renowned facilitators include: ChubikeAgu: Head – Design, Content & Digital (Heritage Bank Plc). Franca Ebojoh – Senior Manager, Commercial & Operations (MTN Group, WECA). DipoAdesida: Group Director – Content, Synergy & Innovation (Verdant Zeal Group). EhizojieOjesebholo (UK-Trained Filmmaker & MNET Nigeria) and Kate Daniels: Manager, Brand & Communications (MTN Business Nigeria).
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