Media Independent Practitioners Association of Nigeria (MIPAN), the umbrella body for media planning and buying agencies in the country, has inducted five new members into its fold at the ongoing 2023 Annual General Meeting (AGM).

The new members that have joined the association are: Fueille Blanche Limited, Domino Media, V69 Media Limited, Brandsyard Limited, and PenEdge Limited.

The announcement was made by Femi Adelusi, MIPAN President, at the AGM holding at Sheba Event Center, Maryland, Lagos. The theme for this year’s event is: “Key Enablers To Running A Healthy And Profitable Agency Business”.

The president, while announcing the new member agencies, encouraged more agencies who are yet to be registered to take the steps just like the new members did.

Speaking with MARKETING EDGE in an exclusive interview, Opeyemi Anipole, Managing Director, Fueille Blanche Limited, noted that joining the association is decision she has be looking forward to.

Her words: “I have worked in other agencies and have had the idea of what MIPAN is about. It exudes the quality of an important association. I like what they represent, which is why I thought I need to join the association.

“I appreciate MIPAN as a sectoral body. I am still a bit overwhelmed joining the association, but I am glad I did.”

Speaking on how long the agency has been existing and also the inspiration behind the French name, Anipole said: “We have been operating for over three years now. This year makes it the 4th year and I thought it was time to joint MIPAN. The meaning of Fueille Blanche is a blank sheet and the inspiration behind it is that, if you’re given a blank sheet, there are lot you can do with it. So, in our agency, we think solutions can come in different forms and we at Fueille Blanche can give solutions from different approaches.”