Meet MARKETING EDGE’s Top 10 Nigeria’s Brand Strategist – Ozekhome
Franklin Ozekhome is a global strategist that helps brands and businesses thrive in the connected world, developing transformational campaigns and implementing ideas for new products, services, platforms and experiences.
With over years of experience, Franklin Osekhome has studies and lived the business models of marketing technology and advertising agencies in Africa. The global strategy consultant and pop culture expert is the Co-founder of Maskvrade, a Pop Culture Company that investigates and decodes consumer cultures inspired by Africa, African descendants, and Afro-diaspora, uncovering their implications for business strategy, marketing, and applied innovation.
Prior to Maskvrade, Franklin served as the Founder and Head of Futures at Identities Africa where he designed better futures for brands and businesses in Africa by recording them for innovation. He also served as the Vice President of Marketing and Communication at Vendease Africa where he was involved in brand development, B2B marketing and growth strategy.
He led the strategy and planning group at Publicis Groupe as it director where he built on brand such as Visa , Heineken, Star, Star Radler, Desperados, Tiger beer, Pepsi, Pepsi Max, Greenwich Merchant Bank, 2Sure, Quaker Oats, AXA and Nestlé.
Frankline has led multidisciplinary teams through the development of innovative services and products from conception to realization. He collaborates with connection planners, data scientists, strategists, product managers and entrepreneurs to design future-forward marketing toolkits, programs and strategy playbooks for applied innovation and business transformation in the SSA market.
Over the years, he has worked on brands like MTN, GSK, British Airways, Samsung, Guinness, Liberty Health, Google, and Jaguar Land Rover. He is the creative mind behind TINK Africa (Trends +Intelligence Network) and Bschool, a strategy and innovation academy for marketing and creative professionals. Ozekhome is passionate about trends research, consumer intelligence and cultural foresight.
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