Meet MARKETING EDGE panelist @ IMC Quarterly Virtual Summit – Kehinde Salami
Past President of the Experiential Marketers Association of Nigeria (EXMAN), Kehinde Salami, simply and popularly called Kenny, is a marketing strategist, certified design thinker, ideation enthusiast, entrepreneur, transformation expert, content curator and a well-known industry speaker.
He is the founder and MD/CEO of Ideas House, a business solutions company structured to deliver impactful solutions in the key areas of Marketing & Customer Experience, Supply Chain Strategies and Execution as well as Government and Community Relations. He leads an exciting team of DISRUPTIVE agents who have the right mental attitude and energy levels to reshape the marketing space in Nigeria and the West African Coast.
With over 25 years of considerable experience in integrated marketing communications, wholesale and retail marketing strategy including medium to long term strategies, investment strategies and new product development, Kenny has worked with a number of renowned blue-chip companies, iconic brands and flagship products in all sectors and product categories both here in Nigeria and overseas.
This professional cum entrepreneur has been well prepared for all he has achieved (and is achieving) by a 19-year educational background in the UK. He has an MBA from University of North London and a Bachelor of Arts degree in Economics from Thames Valley University at West London UK. He is IDM UK Certified (Direct Marketing) and is also Prince 2 Project Management Certified.
Parading an enviable experience that cuts across both agency and clients divides, he was previously the General Manager, TEQUILA NIGERIA; he has worked with over 20 major multinational clients being highly instrumental in developing their respective strategic marketing communications modules.
Some of these companies include but are not limited to Unilever Nigeria, Stanbic IBTC, MTN Nigeria, Mobil Oil, GTBank Plc, Guaranty Trust Assurance, UBA, Indomie, Procter and Gamble, ATM Consortium, Virgin Atlantic, ARM, Guinness Nigeria, BAT, Nestle Nigeria, Coca-Cola International, Hygeia HMO and many others.
On the client’s side, he worked at Timberlands UK, British Airways, Heathrow Express, Rapido Color and P&O European Ferries. His high-level consulting and strategic background coupled with his vast skill sets and various sectoral/ category experience has allowed him to be highly versatile to engage in any business sector from banking to insurance, hospitality to real estate, consumer goods to healthcare, alcoholic beverage to Oil and Gas Industry.
Kenny has launched many brands and products including thematic campaigns in the Nigerian landscape positioning these brands appropriately in the minds of consumers and supporting this positioning stance with the right communications mix.
He has directed several projects including Coke Side of Life Global Launch in Nigeria; Coca-Cola Xmas Tree; Unilever Nigeria National Merchandising Project; Launch Guinness Extra Smooth; Nestle Maggi Product Launch, MTN Nigeria Brighter Life Campaign launch, Nigeria Insurers Association Image Campaign and many more.
His most enduring contributions are in ideation, brainstorming and the role of observation in generating insight that leads to innovation.
He is the author of the potential marketing best seller on ideation and marketing disruption, To Every Man a Brain, which was launched in March and has sold 520 copies since the launch. To support the teachings in the book, he set up an academy called ID-8 to identify, train and support young creative talent and grow them to become successful entrepreneurs.
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