Meet MARKETING EDGE 2023 Summit & Awards’ sponsor – FrieslandCampina WAMCO
FrieslandCampina WAMCO is partnering with MARKETING EDGE on its 2023 NATIONAL MARKETING SUMMIT and MARKETING EDGE BRANDS & ADVERTISING EXCELLENCE AWARDS, scheduled to take place on the 15th and 16th of September, 2023.
FrieslandCampina is one of the world’s largest dairy companies by ensuring that it provides millions of consumers all over the world with valuable nutrition from milk, not only in the form of milk itself, but with all kinds of dairy products it makes from milk.
For over 60 years, the foremost dairy company has been nourishing Nigerians with quality dairy nutrition. This signifies that milk is the foundation of everything at FrieslandCampina. Its well-known brands: Peak, Three Crowns and Friso have become household names in every part of the country.
In its passion for generational well-being, FrieslandCampina has continued to develop new innovative ideas that take care of its consumers to enable them achieve their best irrespective of the harrowing effect of the economic downturn. In view of this, the company introduced sachetisation across its brands to capture some segments of the market.
It has demonstrated and championed its goal of a well-nourished family through various programmes and campaigns by some of its brands such as reinforcing its commitment to Mums’’ Healthy Hearts as well as reviving Nigeria’s breakfast culture.
Also, the company has extended its support to various sporting activities in Nigeria. Over the years it has inspired the athletes of the Nigerian Para Powerlifting Federation to unprecedented heights, making them rank high among the most successful Nigerian National Teams ever.
FrieslandCampina has a unique grass-to-glass proposition for its customers and consumers. It is poised to serve the 24/7 consumer and customer by being committed to serving its customers and consumers anytime and anywhere by having the right product at the right time, in the right location and for the right price.
The company feels a responsibility to take good care of the world and to leave a better one for the generations to come. Through partnerships with government authorities, universities and NGOs, the diary pioneer contributes to human rights, through the provision of reliable information about food, exercise and healthy lifestyles. FrieslandCampina calls this ‘cooperative sustainability’ and it is a part of its cooperative DNA.
FrieslandCampina WAMCO has continued to play a leading role in the production, processing, packaging, marketing and distribution of various milk products in Nigeria as the pioneer of local manufacturing of evaporated milk and the introduction of fortified milk products in Nigeria.
Linked to its mission is the dairy development, an inclusive business model with an array of community activities that encourages local economic development in milk production to meet the needs of consumers, farmers, local communities, the government, and businesses. This has helped to develop new institutional capacities, policies and practices that benefit pastoralists, small-holder farmers and the country as a whole.
Under the dairy development, the premium quality dairy firm has actively shared its long-established knowledge in the field of dairy farming. Through training, exchange programmes and the establishment of local milk collection systems, it has already supported over 10,000 local dairy farmers (including 1500 women) across Nigeria.
The dairy development company has been a major investment at the center of Nigeria’s backward integration in local milk sourcing over the last decade; supporting farmers to expand their investment opportunities as the milk collected are used in the local manufacturing of Peak yoghurt and evaporated milk consumed by millions of Nigerians. The programme has continued to record solid and sustained growth.
FrieslandCampina WAMCO aims to keep milk affordable in Nigeria, ensuring access to quality dairy, fortified with the required nutrients; educating consumers on how to make healthier choices and live an active lifestyle.
In all its extensive journey of more than six decades, the diary giant is committed to maintaining its No. 1 position as the nation’s leading milk manufacturing company by investing in its people, leading responsible production and by being an excellent corporate citizen. This is also with much regard to inclusive diversity by believing in the “Power of We”. It aspires to create a safe and inclusive working environment that allows all employees to bring their best and authentic selves to work.
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