Mdundo appoints Fridel Makun Head of B2B & Sales Marketing Africa

By Zion Rufus

Renowned marketing professional, Fridel Makun has been appointed by Mdundo, a leading music service offering affordable and easy access to music across Africa, to spearhead strategic growth initiatives in vital African markets.

In this pivotal role as Head of B2B & Sales Marketing for Africa, he is poised to contribute his strategic insights, expertise, and leadership to drive Mdundo’s growth trajectory while fostering stronger relationships with clients and partners across the continent.

Upon his appointment, Makun expressed his enthusiasm for Mdundo’s vision and its potential impact on the African market.

With over 14 years of multifaceted marketing and communication experience, Fridel Makun has worked with top multinational corporations including Ford Motor Company, Nestle, Pernod Ricard, British Council, SPAR, Startimes, and notable agencies such as Ogilvy.

His contribution has also been pivotal in elevating various African brands, such as The Upbeat Centre, Union Bank, Sparkle MFB, Montaigne Place, Jumia, CyberSafe Foundation, Losode, and Farmfresh.

A thorough and analytical problem solver, Makun’s approach to marketing is underpinned by his ability to adapt to dynamic environments and challenging scenarios. His leadership skills have been evident in his roles as Head of Marketing at Upbeat Centre and Head of Digital and Online Strategy at Montaigne Place, where he developed and executed strategic campaigns while ensuring brand alignment and engagement.

His vast experience is augmented by his educational journey. He holds a Master of Science (MSc) in Advertising and Marketing from the University of Hull and a Bachelor of Science (BSc) in Mass Communication/Media Studies from the University of Lagos.

Makun’s proficiency also encompasses various facets of marketing, including digital strategies, content creation, product and sales marketing, communication, and brand management. This comprehensive knowledge and skills have been reinforced by his Google certification, digital marketing expertise, and familiarity with efficient communication tools like Brand24, Radian6, and Socialbaker, amongst others.

Looking ahead, Makun’s appointment at Mdundo marks an exciting chapter in his illustrious career, as he endeavors to drive business growth, enhance brand reach, and elevate Mdundo’s presence across Africa’s vibrant music landscape.