Mazda Indonesia celebrates anniversary with exclusive colour variants
PT Eurokars Motor Indonesia, Mazda’s official Indonesian trademark-holding agent introduced exclusive anniversary editions of their two signature products, the Mazda CX-5 and the Mazda 6. The introduction of the special-edition New Mazda CX-5 EMI 6th Anniversary edition in very limited quantities is to celebrate the company’s 6th anniversary.
Utilizing an all-wheel drive (AWD) system, this CX-5 line arrives with the rhodium white color, which is part of a new collection of takumi-nuri, painted by a master craftsmen paint technology.
Commenting on the new colour variant, Ricky Thio, managing director of PT Eurokars Motor Indonesia, said: “On Feb. 1, 2023, as Mazda Indonesia’s sole brand distributor, PT Eurokars Motor Indonesia celebrates our 6th anniversary of collaboration with the launch of the new CX-5 AWD in the new premium color of rhodium white.”
Rhodium white is a pure shade of white that is inspired by the Japanese aesthetic that finds beauty in simplicity and the absence of excessive elements. Furthermore, the soft particles of the paint emphasize shadows on the surface of the vehicle, giving the rhodium white a refined metallic texture.
The artisan red premium, also from Mazda’s unique takumini-nuri paint technology, was developed to widen the world’s view of the color red. Being one of the colours that symbolize Mazda, also serving as the final evolution of the takumini-nuri soul red premium, which was released 10 years ago, and as a mark that signals the birth of Mazda’s flagship sedan, the Mazda 6, 20 years ago, “The launch of these two new colors highlights Mazda’s optimism toward the condition of the economy and the automotive market in Indonesia. This year marks the year when Mazda Indonesia starts their focus on products that put forward the 7G philosophy, products that are instilled with luxury, and comfort and have cultural value wrapped in the Japanese 7G philosophy,”
Ricky Thio added that since its release, the Mazda 6 has undergone two model revisions, with the purpose of achieving universal points in the essential needs of a car, and consistently realizing “driving pleasure”.
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