Mastercard, Uber extend partnership to boost digitisation and financial inclusion across Africa
Mastercard and Uber’s long-term partnership has continued in the bid to grow a new strategic initiative focusing on digital payments and advancing financial inclusions which will be facilitated by Mastercard across the Middle East and Africa (MEA).
The extended partnership with Mastercard will enable Uber to drive digitisation across their business operations, leveraging Mastercard’s single infrastructure to meet all types of payments needs across Uber Rides, Uber Eats, Uber Pass, and Uber for Business.
The collaboration is expected to boost cashless payments, drive digital payment acceptance, rewards loyalty, while supporting Uber’s continued social impact collaboration.
According to the 2021 Economy report released by Mastercard, the economic impact of COVID-19 has introduced permanent changes in digital consumer spending habits, growth of online banking, fintech disruption and opportunities to boost financial inclusion.
Speaking on the partnership, the executive vice president, market development, Mastercard, Amnah Ajmal, said: “Mastercard continues to partner with digital players across the value chain to build a more connected world. Enabling secure, immediate movement of money for individuals in the gig economy workers and customers is especially vital as we support economic recovery efforts.
“Through our growing partnership, we are enabling the company’s long-term business growth as a result of improved operational efficiencies, driving greater financial inclusion and innovation across the region, and ultimately boosting the growth of the digital economy in MEA.”
Last year, Uber in South Africa launched a product called Uber Pass, which will now be available across most cities in MEA, with Mastercard becoming a key distribution partner to help drive adoption.
Also speaking on the initiative, the Regional general manager, Middle East & Africa, Tino Waked, said: “This is the largest partnership for us across MEA, and we are proud to be working together to bring key financial solutions to driver-partners across MEA.
“Driver’s well-being is a top priority and putting opportunities they want within reach is important to us.”
This new partnership is built on existing work between the two organisations. In a joint initiative last year, Mastercard committed 120,000 free trips and meals to those supporting communities across the Middle East and Africa, which was facilitated through Uber.
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