MARKETING EDGE set to hold Fireside Chat
By Felicia Nwosu
To sustain its market leadership across the Nigerian brand and marketing journalism eco- system, MARKETING EDGE, the leading brand-centric, marketing and advertising publication, is again raising the bar in the Integrated Marketing Communications space with a two-day intensive Fireside Conversation.
The programme, aimed at further building and boosting the capacity, skills and competence of its workforce will also fire them up for strategic positioning in the competitive market environment. It is scheduled to hold on Wednesday and Thursday, January 25 & 26, from 9am to 3pm, daily.
The venue for the event is the Lagos corporate head office of the company located in the Ikeja area of Lagos.
To help its workforce stay ahead of the pack, especially with the demands of the various dynamics in the IMC sector,the company is fully prepared to continue to set agenda for the industry while fast-tracking workers’ readiness to harness the gains of projected growth for year 2023. The proposed Fireside Conversation comes with choice industry-related topics, which include:
Staying Ahead of the Curve: Combining Technology and Creativity to Leapfrog with Superior Value Offerings;
Prioritizing Social Responsibility: Integrating Sustainability within Business Strategy;
Building Cutting-Edge & Competitive Strategies: Keeping Up with the Latest Trends in a Fast-Paced World.
To make the conversation engaging and exciting, the magazine has lined up an array of fast rising industry wizkids and intellectuals across the IMC spectrum who will be giving valuable insights that will help practitioners make new discoveries in their various fields of endeavour.
The industry thought leaders include: Aizehi Itua, Head of Brand Marketing Communication & Digital Experiential Business, Connect Marketing Services; Ladi Ogunseye, Chief Marketing Officer, Canary Point, Corporate Services; Omobolanle Akingbala, Head of Strategic Growth & Partnership, Zedi Africa; Dipo Mohammed, Brands, Marketing and Communications Manager, Inlaks Limited, Anthony Eguridu, General Manager at Michael Angelo Media
and Kolapo Olapoju, Editor, The Cable, among others.
Highlighting the organisation’s commitment to constant learning, re- learning and un-learning which has formally become a tradition and part of the brand DNA, Publisher/Chief Executive Officer, Mr. John Ajayi, said that the decision to organise the Fireside solely for the employees and its internal publics was informed by the desire to fire up their creative and innovative instincts even as the media group repositions for a more robust and radical brand journalism practice in Nigeria like never before.
“Our cardinal goal this year is to beat ourselves to our own game, if you like. We want to disrupt the market so that we can reset the rules. Consequently, this has made the fireside conversation inevitable,” the Publisher said.
He also added that the conversation specifically targets the company’s workforce because they represent the industry frontier force and foot-soldiers, hence the necessity to imbue in them the immense capabilities and multiple competencies to engage and tackle the market battles ahead.
Mr. Ajayi enjoined industry players to channel their feedback and expectations to the media organization such that it will further promote and boost the business of brand management and the management of brand business in Nigeria.
He expressed his profound gratitude to MARKETING EDGE’s teeming readers, subscribers and viewers as well as advertisers and patrons, for their continued loyalty, patronage and support over the years, noting that much more is expected from them in the New Year.
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