MARKETING EDGE ONTV hosts Popoola this Wednesday
By Felicia Nwosu
Pharm. Ade Popoola, Group Managing Director of Reals Pharmaceutical Ltd., will continue his insightful conversation on the state of Nigeria’s pharmaceutical marketing landscape in this week’s Industry Segment on MARKETING EDGE ONTV.
Building on last week’s compelling discussion, the healthcare provider will delve deeper into the industry’s challenges, opportunities, and evolving trends. This episode airs on Wednesday, October 30, 2024, at 12:30 PM on TVC News (DSTV Channel 418), with repeat broadcasts on WAP TV (DSTV Channel 262) at 8:00 PM and Thursday at 9:30 AM.
With over two decades in pharmaceutical sales and marketing, pharmacy professional has garnered recognition as a prominent leader in the field. His recent Distinguished Ekiti Son Award speaks to his commitment to public health, while his role as a member of The Society for Pharmaceutical Sales and Marketing of Nigeria (SPSMN) reflects his dedication to driving positive change in the industry.
The wellness wizard leadership is evident in his response to recent cholera outbreaks in Nigeria, where Reals Pharmaceuticals provided hundreds of life-saving Oral Rehydration Solutions (ORS) to the most affected areas. This CSR initiative highlights his belief that “only government cannot do it alone,” emphasizing a collaborative approach to tackling healthcare crises.
This week, viewers can expect the health advocate to discuss pressing topics, such as the challenges of marketing pharmaceuticals in emerging markets, addressing counterfeit products, and adapting marketing strategies to diverse market segments. His extensive industry experience, consumer-focused philosophy, and commitment to quality healthcare solutions promise an engaging and informative session that reflects his passion for public health and his drive to uplift the pharmaceutical industry.
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